Why content briefs are important

Content brief, freelanceI do some corporate work as part of my freelance career  where I write company blogs, white papers, sponsored content or tips sheets. That means writing to a client’s requirements, which means a content brief.

I like this type of work because you generally get a clear idea of what the client wants. The problem arises when a client contracts you out of the blue for some work and then doesn’t give you that content brief. In fact, it’s annoying because it leads to emails like this:

Beds, bedrooms and Elte

I was at an Elte event where they brought in a sleep expert to tell us how and why we were screwing up our sleep. I learned a lot of things – most of which I’ll tell you in my next article for work – but let’s not ponder that right now. Let’s ponder this: