Blast from the past: Joe Mimran’s Tevrow + Chase

This is a blast from the past:

Everyone knows Joe Fresh and, of course, Club Monaco – both launched by Joe Mimran but how many remember Tevrow + Chase? I admit I forgot about it until this coat came into my friend’s store this past week.

I remember the buzz it got when it launched – it was even featured in Vogue magazine with a picture of American designer Paul Sinclaire.

I did a very quick search to see what happened to the label. I found this write up from September 2005:

New Label Speaks Volume
By Antonia Sardone

NEW YORK — Club Monaco is a hard act to follow, but the retail chain’s founder, Joseph Mimran, and former designer, Paul Sinclaire, are confident they’ve got another winner on their hands.
The duo’s new venture, Tevrow + Chase, bows for spring,(Polo Ralph Lauren acquired Club Monaco in 1999 in a deal worth about $87 million.)
According to Sinclaire, president and director of design and merchandising, the new label is for the girl who grew up on Club Monaco, but is ready for the next step.

Item-driven, Tevrow + Chase — Sinclaire’s middle name is Tevrow; Mimran’s daughter’s middle name is Chase — offers plenty of fashion-forward mix-and-match pieces, wholesaling from $30 for a basic cotton T to $347 for a cotton trenchcoat. Shrunken boxy jackets are key pieces in the collection, running the gamut from cotton twill military looks to jacquard versions trimmed with eyelet. For the brand’s first collection, Sinclaire played with volume — one of spring’s hottest trends — designing bubble coats, tulip skirts, Victorian blouses and loose pants. And come fall 2006, expect an expansion into jewelry, bags and small leather goods.

Looking for mentions in the last year, they were mostly eBay listings. The label was short-lived, shutting down in 2008. At around the same time (2006), Mimran launched Joe Fresh in collaboration with Loblaws and, well, we know how that went.