Renee has been described as “possessing the unusual combination of traits between a product manager, an engineer, and an editor.”
That’s because she’s a result-driven content strategist, writer and digital marketer with over 15 years of proven success in content strategy, social media, integrated marketing and brand development across all platforms.
Strategically minded with a creative vision and delivering innovative and effective solutions, Renee works with Canadian and U.S. companies to develop and execute content strategies to engage, promote brands and grow audiences.
Here’s an example of how she works with clients:
- Ideates, develops and executes on strategic content marketing plans and campaigns for multiple financial and lifestyle clients with a focus on Gen X/Z/Millennials.
- Leads the creation and development of B2B and B2C storytelling content. Clients include such as Manulife, Sunlife, MoneySense, The Globe and Mail, MD Financial, Genworth Canada, PWL Capital, Forbes, Lowestrates.ca, CIBC, RBC.
- Creates and manages content calendars for various clients. Brainstorms content ideas with clients. One campaign she worked on was for BILD GTA. She wrote and edited B2C content for BILD GTA April 2019 campaign with earned media of 60 million impressions.
Occasionally interviews people
She also talks about content strategy in YouAccel’s online learning course
She has also appeared on Brigham Young University’s The Lisa Show to discuss money.