Why content briefs are important

I do some corporate work as part of my freelance career  where I write company blogs, white papers, sponsored content or tips sheets. That means writing to a client’s requirements, which means a content brief.

I like this type of work because you generally get a clear idea of what the client wants. The problem arises when a client contracts you out of the blue for some work and then doesn’t give you that content brief. In fact, it’s annoying because it leads to emails like this: